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Poor domain names lose traffic and new customer conversions to better domain named companies. Deno.de is a category killer domain that may be commonly used around the world. Such a name offers your company a clear competitive advantage online and off. Deno.de is relatively easy to spell / highly memorable. Trust and recognition from such a great name drives higher click through rates. Only one person or entity can have it and utilize it online and offline for marketing and advertising (and maintain all future resale rights at any price or profit level). Establish your company, product or service dominance with an outstanding dot com brand. For existing brands, it is the ideal brand re-enforcement/ brand protection opportunity.
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dot com domains, web sites and email addresses with exact match keywords are prestigious.
dot com web site with contextual keywords get special treatment in Google.
dot com web site with targeted keywords are proven to convert more leads into paying customers than sites without.
The phenomenon is called --domain bias in web search-- and has been highly studied and proved by Microsoft and others.
Please see Microsoft study, Business Insider, and Search Engine Journal
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